Wherever you are in the floristry industry and at whatever stage, you’ve come to exactly the right place if you’re looking for floral inspiration and guidance on how to grow your business using social media.
A very warm welcome! My name is Rona Wheeldon and I’ve made it my mission to inspire and support the floristry industry. I’m passionate about this
incredible sector and everyone involved, rooting for florists, flower growers and flower wholesalers.
I started initially by launching my blog, Flowerona, back in December 2010. I’ll share my floral journey a little further down the screen, as unfortunately
my life wasn’t always filled with flowers!
The Flowerona blog has been a springboard for so many amazing opportunities including regularly freelancing for New Covent Garden Flower Market in
London. (Head over to their wonderful website, if you’d like to take a look at some of my work.) I’ve also written articles for several magazines including
Homes & Gardens magazine, The Flower Arranger, The Flower Patch, Wedding Flowers & Accessories magazine and Florist Business magazine.
I absolutely adore training people in the industry on how to use social media. Nothing lights me up more than seeing people’s daily actions change after
spending time with me and the resulting impact on their business growth. Floristry colleges and flower schools have appointed me to conduct customised
social media training. And I’ve also spent time with business owners assessing their current social media landscape and how they can dramatically up their
game.
I run an Instagram for Florists Online Course. If you’d like to be one of the first to know when registration re-opens, simply sign up here. I know a thing or
two about this wonderful social media platform due to running four separate accounts:
Jumping forward several years, after having worked in the corporate world within Training and Customer Service, becoming very ill on honeymoon was the
trigger that changed my career. Overnight, I began to feel constantly dizzy. It was so debilitating and anxiety-inducing. None of the health professionals I
consulted were able to shed any light on how I could get better. I saw at least seven doctors, had numerous tests and an MRI. I tried virtually every complementary therapy going from EFT to Reiki. It was two years down the line of feeling completely out of sorts that a young osteopath diagnosed me. It was BPPV and Labyrinthitis⋯inner ear issues which wreck havoc with your sense of balance.
This whole scenario led to me reassess my working life and what really made me happy. And the answer was flowers! I signed up for a floristry evening
class at Southwark College in London and started work experience in a local florist. I loved it so much that the following year, I went part-time in my corporate job, worked one day a week in the florist shop and one day a week, I went to college to study a National Certificate in Floristry. Fate was very kind and I was fortunately made redundant and started to work full-time as a florist. I considered setting up my own floristry business, but the timing wasn’t great. It was 2008 and there was a global financial crisis.
A very warm welcome! A very
warm welcome! A very warm
welcome!
A very warm welcome! A very
warm welcome! A very warm
welcome!
Join us and followers!